memory refresh

Memories, the new science suggests, are actually reconstructed anew every time we access them, and appear to us a little differently each time, depending on what’s happened since. 

//here

remix vs originality

but the key thing is that the more likely your work is going to get remixed, the less likely it's going to be in a genuinely new and interesting way. They call this trade-off between originality and generativity "the remixing dilemma".

//here